Episode 8, Yoichiro Shimizu / Tourism & Event Consultant, Special Advisor of the Inbound Tourism Research Institute
"Sake and Travel"

2024.07.18

"Sake and Travel"

Episode 8, Yoichiro Shimizu / Tourism & Event Consultant, Special Advisor of the Inbound Tourism Research Institute

As a lover of alcohol, I have traveled to more than 35 countries around the world and throughout Japan for many years working for JTB, and sake is the best for me. A few years ago in the winter, I visited Aizu-Wakamatsu and enjoyed the "Esoroku Festival." The snow was deep and I was cold to the bone, but the warmth of the sake I drank with my old friends at a restaurant near Aizu-Tsuruga Castle was exceptional.
This time, receiving Gazan, I was reminded once again of the emotions I felt in Aizu.
It has a mellow, unpretentious flavor, making it the perfect accompaniment for reminiscing on old times with close friends.
That's right, I'll send this Junmai Daiginjo Gazan to a friend in Aizu.
And sharing this sake together in Aizu is one of life's greatest joys.

Yoichiro Shimizu

Tourism & Event Consultant
Special Advisor, Inbound Tourism Research Institute
Born in Tokyo in 1950, he visited all of Japan and more than 35 countries around the world as the representative director of JTB Communications Co., Ltd., a marketing company (group company) of JTB. In the latter half of his career, he experienced large-scale national events such as international conferences and expositions as an event producer for the Ministry of Land, Infrastructure, Transport and Tourism and the Ministry of Foreign Affairs. Furthermore, as the director of the JTB Visitors Industry Research Institute, he contributed to regional revitalization through regional revitalization projects (PFI projects). He is currently engaged in regional revitalization and arts support activities as a special advisor to the Inbound Tourism Research Institute.